MediaCast AdsReach Targeted Advertising Signaling Server

MediaCast AdsReach, ENENSYS’ innovative virtualized software solution, enables HbbTV Advanced TV services & allows broadcasters to take advantage of Connected TVs. Even with the proliferation of new platforms and increased fragmentation of the market, TV still remains the most powerful media and the only media to address millions of users instantly. Moreover, TV is changing. Now that TV receivers are massively connected, it’s time to benefit from this connectivity. MediaCast AdsReach is intended for broadcasters who want to enable advanced interactive TV services and take advantage of Connected TVs.

Ad break detection and signaling
Based on video recognition, MediaCast AdsReach is able to generate ad break signaling when not present (SCTE-35 or HbbTV Stream Events). This gives the opportunity for broadcasters to monetize smaller TV channels.

HbbTV Signaling
MediaCast AdsReach is able to update or to insert HbbTV signaling. It allows each broadcaster to add and configure their own Application Information Table (AIT) through UI or API. Using only HbbTV signaling, broadcasters can access viewer data, real-time audience measurement and behavioral data with strict GDPR compliance.
SCTE-35 Translation
To provide the most efficient way to implement accurate targeted advertising or banner insertion on HbbTV receivers, MediaCast AdsReach relies on existing SCTE-35 triggers. Based on these markers, it inserts HbbTV Stream Events in multiplex services simultaneously. Existing TV receivers, as long as they are compliant with the HbbTV standard, are already compatible with these Stream Events.

Manual HbbTV Stream Event generation
MediaCast AdsReach allows generating Stream Events on-demand, through a web API. This feature gives broadcasters access to targeted ad insertion, even without SCTE-35 markers.